At last it's arrived! The most eagerly awaited mobile phone of its time is set to launch on O2 on tommorrow 11th July.

So what's is it about the Apple iphone 3g, that could make it so popular?

The answer, Apple have made numerous changes to the new handset fitting it with 3G technology, GPS Maps and improved e-mail management whilst still combining three exciting products in one — a inspirational phone, a widescreen iPod and a hi tec mobile internet device with rich HTML email and full web browsing.

If that's not enough, O2 have now made the iphone 3G more affordable than its predecessor and on certain tariffs it's completely free.

To view the latest iphone 3g deals click here